As featured on local newspaper Lianhe Wan Bao, The Sock Avenue is the apparel arm that sells Socks in Singapore. Started with a vision, Sock Avenue appealed to both to B2C crowd and also B2B clients such as Singapore Police Force, NUS, NTU, Attica Singapore etc that were looking to customize socks for their events. The peak of Sock Avenue came through Singapore’s SG50 where Sock Avenue Socks made a nationwide appearance on National TV through that night’s NDP performers who wore Sock Avenue socks.