Singapore Entrepreneur


Alvin (Soo Tong Giap) is a Singaporean Investor, Serial Entrepreneur, Business Consultant, Motivational Speaker and Self-help coach who is a strong advocate of financial literacy and has helped many better manage their finance and achieve goals far beyond just their bank account.

By the age of 25, Alvin has already seen success in an independent working environment and rose to be one of the youngest Investment Portfolio Managers managing a fund size of approximately SGD$600k despite his tender age. As a self-motivated independent individual, Alvin learnt the importance of financial management at the age of 10 when his father left him and his family in Singapore and stationed himself overseas for business purposes, coming back only once every couple of months.

“It wasn’t that we were poor, but because I never knew when Dad would be coming back to Singapore again, I learnt to save every dollar he gave me when he is around and every ‘Ang Bao’ cent I could garner over the New Year. I learnt to literally save up for a Rainy Day just so in the event that I had to get something I need when Dad wasn’t around, I wouldn’t have to trouble Mum who also has to look after two of my siblings.”

In a situation that would have crumpled many and sent them into despair, Alvin chose to play with the punches and rose against adversity, even starting his own business in the midst.

“I was only around 13 at the time when I started my first business. I made use of the fact that my Dad was in Vietnam and came to realize the vast price difference between Nike shoes there and back home in Singapore. I would have my Dad bring back the catalog, show it to my friends and told them I was able to get it cheaper than the price they paid for at local shops. The interested ones would tell me their size and I would have Dad get it for me when he was coming back, earning $5~10/pair, which back then was the equivalent of about a weeks allowance.”

What started out as instincts slowly grew to become a habit and Alvin managed to save his first SGD$10k at the age of 21 which he eventually use to invest. Growing up, he flew alone frequently during his term breaks to Vietnam to learn the ropes and honed his skills of doing business from his father.

“In retrospect, I had no idea what I was doing back then, I basically did what I had to; saving up, portioning my allowance, flying over to Vietnam cause Dad was too busy to come back etc. But all in all, I’m glad I did what I did and managed to learn the importance of financial planning in the process, which today, I use to impart to my friends and family.”

Till date, Alvin owns more than 3 businesses, manages over half a dozen of webpages and plays an advisory role in several other businesses, and all before he even turns 30.

On Investformation

Singapore Entrepreneur

Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the actions of human beings.” – Nelson Mandela

As a very famous saying goes, “Don’t ask what you want, ask yourself what are you willing to give up for it?”. We want to have that 6 pac beach bod abs, but we don’t want to wake up earlier to head to the gym. We want to date that hot girl by the bar, but we don’t want to risk having our ego torn into shreds if she turn us down. We want to be rich & successful, but we don’t want to spend time reading related inspirational stories and articles online on how to be rich, how to save up, financial articles etc. We want to have our own business, but we don’t want to give up the stability of a fixed paying job. We want to have money when we retire, but we don’t want to use financial calculators to plan our finances ahead. We want so many things in life, yet humans being humans, we are often not willing to give up what it takes to get it. Be it that dream car, that dream house, that dream girl, that dream body, that dream lifestyle, that dream income, that dream holiday etc

So don’t ask how to be rich, how to be successful etc, ask yourself how and what are you willing to give up to be rich, to be successful.

As I’ve learnt over the years of talking to the most successful people around, it never really was about what you do, what industry you are in etc, but more importantly, HOW you go about doing it. Millionaires across industries aren’t just similar by their huge bank accounts, but by the way they approach life and the little things that they are doing differently from everybody else; their mindset and mentality.

“Give a man a fish you feed him for a day teach a man to fish you feed him for life”

Investformation aims to cultivate that exact mindset in Singapore and Singaporeans alike by advocating the importance of financial management and breaking down financial planning into simple understandable terms. We aim to be the financial management module you never took in school, guiding you from better managing your personal fiance all the way to starting and growing your business and be successful in Singapore.

We strongly believe that Entrepreneurship is the way to get rich in Singapore and we offer our Digital Marketing services such as Web Designer, SEO services, Social Media Marketing etc to hopeful entrepreneurs wanting to take it to the next step.

For those with a tight budget, we also offer our newly launched partnership program for entrepreneurs who are just starting their business so they can have a website and everything we offer for absolutely FREE!